mai
17
2015

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12 Ways To Get More Business from Your Website

Have you had a website built because you’ve had prospects and customers ask for your website address? Or, perhaps because you’ve met or heard about some small business owners who have used their website to bring in a significant amount of new business? Did you pay a web developer thousands of dollars to put your business on the web? Or spend countless hours of your own time setting up a website yourself?

And, now that your site has been up a couple of months, you are beginning to think the web isn’t such a hot marketing tool. In fact, you haven’t gotten a single sale you can trace to your website. What happened? What’s wrong? What can you do to remedy replica hermes bag the situation (or avoid the problem if you’re putting up your first website)? Here are twelve important guidelines to help you fine tune your site to make it a more effective marketing tool. The list below is based on proven best practices and ways to correct common mistakes that businesses make when they set up a website.

Take a hard, cold look at hermes replica briefcase your site or ask a friend who will be brutally honest to look at the site. Does it look professional? Are the graphics professional quality and clear? Are the fonts, font sizes, and font colors used in a consistent way? Or does your site include design flaws like these that immediately mark it as an amateur production:

Photos that are squeezed or stretched out of proportion

Multiple elements on the page that are blinking, bouncing, scrolling, or turning in circles

Multiple styles of type used for headlines and body copy

Replica Hermes uk Colored background graphics or textures that make it difficult to read the type Replica Hermes uk

Background graphics that are inappropriate for the content of the site (eg.: bubbles on a site selling bookkeeping services)

Text blocks that are out of alignment

First impressions matter on the web, just as they do anywhere else. And the first impression your site makes should be one of professionalism and appropriateness for the markets you serve.

RELATED: 10 Website Design Mistakes Entrepreneurs Make

2. Don’t use the name of your company as the web page title.

Every web page has a Windows style title bar. The title that appears in that title bar is determined by what you wholesale handbags china include in the title “tag” in the HTML code for the hbags hermes replica page. You or your web site designer may be tempted to make the name of your company the title of the page, or at least to put the name of your company first in the title. After all, it’s nice hermes replica evelyne to see your name in “lights,” even if it is just on the web.

Fake Hermes Bags That’s not a good idea, however, unless the name of your business includes a descriptive term (called a keyword or key phrase) that someone looking for your services would search for to find what you sell. The reason: Search engines place heavy emphasis on the words in the replica hermes himalayan bag price title bar. Like the text on your page, the closer the text in the title bar matches the term a web surfer is searching for, the higher your site will rank when the results of great site the search are displayed. Fake Hermes Bags

3. Don’t let your homepage be nothing but a photo or worse an old flash presentation.

hermes belt replica aaa Search engines feed on the text on your pages. They can’t read photos. If all the words on the page are actually incorporated into an image, the search engines won’t understand what the page is about. hermes belt replica aaa

Flash is no longer supported by most web browsers, so if your site is old and has a flash presentation, it might be blocked, preventing people from reaching the site at all.

4. Focus the home page and product pages on your customers’ interests, not yours.

Hermes Handbags Replica You’re proud of your business and your accomplishments. (As you should be.) So, it’s tempting to write a lengthy replica birkin bag description of your business accomplishments and run it on your home page with a big photo of yourself, your building and/or your employees, saying, “We’re here to serve you.” But prospects and customers aren’t coming to your site to learn about all the great things you’ve accomplished. They’re coming to your site to find out what you sell and how it will help them. Hermes Handbags Replica

RELATED: What Should You Put on Your Website?

Hermes Handbags Get their look what i found attention with benefits oriented headline and text. The headline should make clear what you do and suggest a benefit. For example, “Fast, accurate transcription for Monroe County Medical Offices and Hospitals,” or “Phone systems that grow with your business.” Hermes Handbags

Don’t toss out that company information, though. After you interest the customer in your products or services, they may want to know more about your company before deciding to do business with you. So, if Hermes replica Constance the purpose of your web site is to sell your product or services, make the company information a link off your home page, not the focal point of the home page.

5. Invite customers and prospects to join an email list.

Just because someone got to your site once, doesn’t mean they’ll remember it or find it again. To get customers and prospects to remember you and your website, ask them to give you their email address so you can stay in contact with them. To encourage website visitors to join your email list, offer orange birkin replica them something they’ll find useful such as a free newsletter you’ll send regularly, a special report, or perhaps you’ll send them coupons or notices of special offers, or new products.

Replica Hermes Birkin 6. Avoid a cluttered look. Replica Hermes Birkin

If you sell multiple products, you want them all to be found. And if you are being billed by the number of “pages” on your web site, you may want to keep costs down. But don’t try to squeeze dozens mini birkin bag replica of images or product descriptions on a single page. The page will look cluttered and make it difficult for visitors to find the products or information they want.

Instead, put small photos of a few of your best sellers or most representative products on the home page, and then have links to other products hermes bag replica in your catalog. Break up the links into logical categories. For instance, if you sell sandals, you might have categories for women’s sandals, men’s sandals, and children’s sandals. If you sell footwear, you might have pages for men’s footwear, women’s footwear, and children’s footwear, and then break down each of those pages into categories such as sneakers, shoes, sandals.

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